Introduction For this project, we're supposed to create a branding guide and since I'm applying for internships next semester, I figured, why not create a new resume while I'm at it? Sorry CNM Dept, I still love you. :') Developmental process Planning stage - Who is Carman Chew? Skillset: photography and videography. Personality: bold, adaptable. Interests: travel, culture. Colour scheme Adapted it from my existing portfolio website. Reflects the bold, warm, adventurous nature. Professional with enough contrast. Font choices I was very sure that I wanted a rounded serif font for that friendlier, more welcoming look. So I pitched: Feedback was that choice 2 worked better. Logo development Sketches: Played around with the camera, globe, and travel motifs. Later experimented with including an outline of a girl also, since I use an icon on myself for my existing personal email, and wanted to integrate that with looking like a camera lens. I scrapped idea #3 and #6 because...
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